Full-Spectrum UX & Business Impact

I take complex enterprise challenges and turn them into intuitive, high-impact products through end-to-end ownership—from initial discovery to final deployment

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Extensive User Research

Translating deep insights into rigorous foundations rooted in real user behavior.

Product Strategy & Vision

Aligning complex business objectives with clear, actionable roadmaps.

Business Value & ROI

Connecting every design decision directly to bottom-line impact and key metrics.

Complex Data & Ecosystems

Untangling complex, data-heavy domains into seamless digital experiences.

AI-Driven UX & System Collaboration

Leveraging modern AI tools to accelerate ideation and supercharge the design workflow.

Marketing & Product Positioning

Shaping compelling value propositions that resonate clearly with target markets.

Design Mentorship & Team Leadership

Fostering high-performing cultures and mentoring multidisciplinary talent.

Featured Brand Experience

MY DESIGN PROCESS

Today, it's more important than ever to understand why user experience is essential for any organization. Here are some of the steps I take in the UX design process to achieve business success.

I have a deep understanding of people’s habits and behaviors. I’m committed to using the latest UX techniques, fact-based knowledge, and empathy to help your business achieve goals while satisfying user’s expectations.

Every business is unique, so is every user, and I will approach your business and your customers with the care and research they deserve. I will bring your brand to life with ideas based on insight. Ideas that are focused, flawlessly executed and delivered to the right people, at the right time and in the right way.

Selected Work & Impact

2022-2025

Connected Vehicle Data Ecosystems

Driving Innovations, streamlining user experiences, and scaling data enablement platforms across 3 years at a Leading American Automaker.

2021

Boat Rentals - Web Design

The thriving boat rental business in Austin gets the new website that they deserve - fun & eccentric.

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2019

Neighbor Pet

How can a mobile application help stop animal cruelty?

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2020

Family Dentistry

Website redesign & new strategy quadruple conversions for San Antonio dental practice.

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2021

Pediatric Dentistry

87% increase in website sessions after web design for the pediatric dental practice in San Antonio, TX followed by the complete rebranding after the website was launched.

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2020

David James Art Studio

Presenting the beauty of art, the talent of an artist, unusual compositions, and bold colors through the website design.

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2019

Video Production Agency

Redesigning the website for a local videography agency and supporting their brand communication in an emotional & friendly way

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2021-2022

DEL Education

The legacy of dental excellence. One of the world’s best educators in the endodontic industry: online & hands-on courses.

Coming soon…

“The designer does not, as a rule, begin with some preconceived idea. Rather, the idea is the result of careful study and observation, and the design a product of that idea.”

— Paul Rand