NATALIA MATKOVSKA

UX/UI/Product Designer - Freelance | Austin TX, 2019 - Present

• Perform research and analysis on existing websites, web apps, and mobile apps using a combination of design tools.

• Work with other designers, web consultants, copywriters, and developers to implement the designs and ensure proper quality and construction.

• Apply a solid understanding of usability heuristics to evaluate new and existing features, offering viable suggestions for improvements.

• Develop mockups, prototypes and design documentation to effectively communicate interactions, implementation details, and user goals.

UX Designer - Men's Gold Boxx | Austin TX, 2019

• Project managed a group of UX designers to execute each aspect of the holistic and interactive design process, from research and ideation through product conception and validation.

• Implemented brand, standard patterns, style guide, and other design foundations to re-design an e-commerce website for the apparel market with a focus to increase traffic, average order value, and conversion rates.

• Coordinated user requirements, data analytics, task analysis, information architecture design, and user testing of the product to create a visually-designed prototype of the website and mobile application. 

• Applied user-centered processes to ensure designs are well-researched, executed and tested using industry trends and internal analysis of user behavior and data.

• Effectively collaborated with stakeholders, engineers, and cross-functional teams and communicated UX design concepts, research findings, conceptual ideas, detailed design, and design rationale both verbally and visually.

User Experience Designer – General Assembly | Austin, TX, 2019

• Improved design of Austin 3-1-1 mobile app. Completed competitive heuristic analysis, user journeys, defined user personas, produced style guide and delivered a high-fidelity interactive prototype. 

• Facilitated a daily design studio, kept pace with the digital environment iterating designs through Lean, Agile, and other modern design processes. 

• Designed an e-commerce website for Royal Blue Grocery using Sketch and InVision. Conducted user research, affinity diagramming, and storyboards to communicate interaction and design ideas.

• Organized sitemaps, experience maps and architectural diagrams that align user flows and content strategies.

• Performed usability testing and iterations on product design, sketching, wireframes, and prototyping.

User Experience/Marketing – Northshore, Greystar & The Hanover Company | Austin,  2016 – 2019

• Managed 439 apartments in luxury high-rise in Austin and showed units to customers, explained the terms of occupancy, and prepared rental documentation.  

• Integrated the needs of users and technology to achieve quarterly sales goals to keep occupancy above 95% and produced the highest number of sales across the leasing team in the prior 2 years.

• Advocated and empathized with customers to get a deeper understanding of their experiences and motivations in order to find alternative solutions to solve their problems.

User Experience/Product Marketing Mgr. Assistant – Shanghai Construction Info. & Technologies | Shanghai, China, 2012 - 2014

• Initiated market research studies to curate data on effective strategies, and provided analysis to marketing department.

• Developed marketing plans for individual sales or public relations campaigns.

• Coordinated and assisted in planning for and working trade shows, presentations, and other promotional events.

• Maintained brand integrity through all marketing deliverables, monitoring quality, tone, visual elements, and other aspects.

• Analyzed and created reports on public relations, advertising, and various business segments.

User Experience Design Immersive - General Assembly

Bachelor of Science, Economics and Business - Lviv National Polytechnic University

Board of European Students of Technologies member